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John Montgomery

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John Montgomery
How GroupM deals with brand safety
13 September 2017 • GroupM's John Montgomery, EVP, Global Brand Safety, told WARC why advertisers can never totally eliminate the risk of appearing alongside inappropriate content; while it is possible to introduce strong safety measures, he adds, these come at a cost.
About John Montgomery

John Montgomery is Group’s Executive Vice President of Brand Safety. He was appointed to this role in August, 2016 to ensure that GroupM client’s brands are protected from risks in the digital supply chain, like fraud and piracy and to ensure that the digital components of their plans are effective in every region.